I don’t know about you, but in Rancho Bernardo, I can’t help but feel like things are expensive. I have friends who live up in Orange County, and we are always talking about how expensive it is to live in the areas we do. It is worth it though. There is a difference between cost and price.
There is a high value to living in Rancho Bernardo. You have Poway Unified Schools, a safe neighborhood for your kids to grow up, and you can walk outside and play Pokemon Go at night and not worry about your safety (I will catch all the ghost pokemon some day).
The cost of something is different. For example, when we moved to Rancho Bernardo I hired a cheap contractor to remodel our bathroom. I will never forget the cost of this mistake. My family waited four years for that bathroom to be finished, and the guys still owes me $2,000. I ended up hiring a much more expensive general contractor to fix all of this guys mistakes. The cheaper contractor cost me much more. The price of the second contractor was much higher, but it did not cost me nearly as much (I am still getting flack from my wife).